The Marktr
Blog
Paid media insights, ad strategy breakdowns, and performance marketing playbooks.
How to Standardise PPC Delivery Across Every Client in Your Agency
Most PPC agencies have a dirty secret: every client is being managed differently. Different strategy frameworks, different account structures, different reporting formats — depending on which account manager picked them up. Here's how to fix it.
April 17, 2026·8 min read
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How Top PPC Agencies Are Running Monthly Audits in Half the Time
Most PPC agencies are running audits the slow way — manually pulling data from three different places, building slides from scratch, and spending half a day per account. Here's why the audit process is broken and how to fix it.
April 17, 2026·8 min read
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Google Ads vs Meta Ads: Which One Should You Actually Run?
Both platforms can deliver serious ROI — but running the wrong one for your business is an expensive mistake. Here's how to think about it clearly.
March 25, 2026·7 min read
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